SEO, i.e. search engine optimization, refers to the entire process of using techniques that help make changes in your website content to make it rank high in terms of traffic on the internet. It helps in increasing the visibility of the website on the web. SEO packages, on the other hand, are the pre-picked combination of tools and offerings offered to the users for their websites. These contain various tools that help in improving the ranking of a particular website. These include web pages, submissions, backlinks, SMO (social media optimization), content optimization, E-commerce SEO, blog posts, authority blog posts, on-page SEO, technical SEO, off-page SEO, etc. They also have numerous types of SEO packages like the basic SEO package, local SEO package, national SEO package, SEO audit package, etc. These packages help with the initial decision-making process for any website developer.