Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

• Build a complete picture.

  Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.

• Get insights only Google can give.

  Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

• Connect your insights to results.

  Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

• Make your data work for you.

  Process and share your data quickly with an easy-to-use interface and shareable reports.

Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Dive into the details.

Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.

Designed to work together.

Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.

• Google Ads

  Gain deeper insights into how users from your Google Ads campaigns engage with your site.

• Data Studio

  Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.

• Optimize

  Create custom site experiences using the audiences you’ve already created in Analytics.